ENG 8017: Management of new product introduction


To prepare the students for spending at least part of their careers in the practice and management of bringing new products to fruition successfully and to appreciate the current and emerging managerial support offered by new management techniques and modern technology, as well as those more personal characteristics which are necessary for success in this area.

Image of: Large Made-To-Order (MTO) Products

Large Made-To-Order (MTO) Products


To enable students to understand, practise and criticise constructively:

  • The management of new product design, development and introduction.
  • The techniques available for management in these areas.
  • World best practice in these areas.

To enable students to understand:

  • The commercial contexts in these areas.
  • The nature of competition and the need for a world class response to it.
Image of: Management of new product design

Management of new product design

Outline syllabus

Studies will be selected from the following, but the emphasis in any one year may vary to reflect the composition of the student group, and the availability of the teaching resource:

its importance; models of and routes to innovation, roles of markets and users as design drivers, company cultural issues, need for change, patentable issues and features as a means of protection, copyright, IPR, smart design, high value, high margin products, benchmarking, optimisation.
Customer issues:
ergonomics, safety, psychology; company strategy image, competitive stances of organisation, obtaining and measuring customer reaction, marketing and markets.
Business issues:
intellectual property and its protection, commercialisation, licensing, technology acquisition, collaborative venues, types of business, start-up company, business plans, financial planning, barriers to growth, global issues, organisational and business systems and environments.
problems; human factors; product information flow analysis, standard interfaces, simple [character] communications, network topography, local area networks, wide are networks, seven layer [ISO] model examples of networks, Gannt, share file systems, future directions.
Design and development:
models of process: management and techniques.


Module leader:
  1. John Dalton, EDC Director
Visiting Professors:
  1. Prof. W.B. Oliver
  2. Prof. L.G. Grant
  3. Prof. R. Fielding

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